How To Use App Blockers: The Guide to Take Back Your Time
Ever open Instagram “for one minute” and look up forty minutes later? That’s not a willpower problem—it’s how these apps are built. Here’s how to use app blockers as a friendly guard-rail (not a jail) so you keep the good parts and cut the mindless scroll.
Guide
Nov 3, 2025
6 min
Why Social Apps Keep Pulling You Back (And Won’t Stop)
Sorry to break it to you if you didn’t know, but if an app is “free,” your attention pays the bills. Platforms make money by selling ads based on time spent and engagement. That’s not a conspiracy—it’s right there in their reports and investor updates.
In case you missed it seven years ago, this short clip perfectly sums up the business model behind the social networks we use every day.
"— You said that Facebook will always be free […] So how do you sustain a business model if people don’t pay for you service?
— Senator, we run ads."
Result: $70.9 billion. That’s the revenue generated by Instagram Ads in 2024 — a growth of more than 16% compared to the previous year.
When revenue depends on attention, product roadmaps naturally optimize for more viewing, more scrolling, more taps—not less. That’s why infinite scroll, autoplay, and hyper-personalized recommendations exist. It isn’t a conspiracy; it’s the logic of the business. And the incentives aren’t changing soon.
If anything, the incentives are intensifying. Companies are investing heavily in AI to improve ad performance and engagement—and they continue to report record revenues driven by ads. Put simply: platforms will keep getting better at capturing attention, because that’s what pays. Expecting them to design for less engagement is like asking a café to sell fewer coffees.
Even insiders have warned us. Years ago, Facebook’s founding president, Sean Parker, described social media as a “social validation feedback loop” that exploits vulnerabilities in human psychology (for purposes!).
"That means that we needed to sort of give you a little dopamine hit every once in a while because someone liked or commented on a photo or a post or whatever ... It's a social validation feedback loop ... You're exploiting a vulnerability in human psychology ... [The inventors] understood this, consciously, and we did it anyway." — Sean Parker
So yeah… maybe it’s time to stop expecting anything different from them and whatever you think of this, the core message is clear: engagement is engineered. Their job is to keep optimizing for attention. Our job is to reclaim our time and use it on our terms.
Why Social Apps Keep Pulling You Back (And Won’t Stop)
Sorry to break it to you if you didn’t know, but if an app is “free,” your attention pays the bills. Platforms make money by selling ads based on time spent and engagement. That’s not a conspiracy—it’s right there in their reports and investor updates.
In case you missed it seven years ago, this short clip perfectly sums up the business model behind the social networks we use every day.
"— You said that Facebook will always be free […] So how do you sustain a business model if people don’t pay for you service?
— Senator, we run ads."
Result: $70.9 billion. That’s the revenue generated by Instagram Ads in 2024 — a growth of more than 16% compared to the previous year.
When revenue depends on attention, product roadmaps naturally optimize for more viewing, more scrolling, more taps—not less. That’s why infinite scroll, autoplay, and hyper-personalized recommendations exist. It isn’t a conspiracy; it’s the logic of the business. And the incentives aren’t changing soon.
If anything, the incentives are intensifying. Companies are investing heavily in AI to improve ad performance and engagement—and they continue to report record revenues driven by ads. Put simply: platforms will keep getting better at capturing attention, because that’s what pays. Expecting them to design for less engagement is like asking a café to sell fewer coffees.
Even insiders have warned us. Years ago, Facebook’s founding president, Sean Parker, described social media as a “social validation feedback loop” that exploits vulnerabilities in human psychology (for purposes!).
"That means that we needed to sort of give you a little dopamine hit every once in a while because someone liked or commented on a photo or a post or whatever ... It's a social validation feedback loop ... You're exploiting a vulnerability in human psychology ... [The inventors] understood this, consciously, and we did it anyway." — Sean Parker
So yeah… maybe it’s time to stop expecting anything different from them and whatever you think of this, the core message is clear: engagement is engineered. Their job is to keep optimizing for attention. Our job is to reclaim our time and use it on our terms.
Why Social Apps Keep Pulling You Back (And Won’t Stop)
Sorry to break it to you if you didn’t know, but if an app is “free,” your attention pays the bills. Platforms make money by selling ads based on time spent and engagement. That’s not a conspiracy—it’s right there in their reports and investor updates.
In case you missed it seven years ago, this short clip perfectly sums up the business model behind the social networks we use every day.
"— You said that Facebook will always be free […] So how do you sustain a business model if people don’t pay for you service?
— Senator, we run ads."
Result: $70.9 billion. That’s the revenue generated by Instagram Ads in 2024 — a growth of more than 16% compared to the previous year.
When revenue depends on attention, product roadmaps naturally optimize for more viewing, more scrolling, more taps—not less. That’s why infinite scroll, autoplay, and hyper-personalized recommendations exist. It isn’t a conspiracy; it’s the logic of the business. And the incentives aren’t changing soon.
If anything, the incentives are intensifying. Companies are investing heavily in AI to improve ad performance and engagement—and they continue to report record revenues driven by ads. Put simply: platforms will keep getting better at capturing attention, because that’s what pays. Expecting them to design for less engagement is like asking a café to sell fewer coffees.
Even insiders have warned us. Years ago, Facebook’s founding president, Sean Parker, described social media as a “social validation feedback loop” that exploits vulnerabilities in human psychology (for purposes!).
"That means that we needed to sort of give you a little dopamine hit every once in a while because someone liked or commented on a photo or a post or whatever ... It's a social validation feedback loop ... You're exploiting a vulnerability in human psychology ... [The inventors] understood this, consciously, and we did it anyway." — Sean Parker
So yeah… maybe it’s time to stop expecting anything different from them and whatever you think of this, the core message is clear: engagement is engineered. Their job is to keep optimizing for attention. Our job is to reclaim our time and use it on our terms.
Your phone, your rules. Block on command and own your time.
For 30min
Everyday
On weekends
During workhours
From 10 pm to 8 am
For 7 days
All the time
Your phone, your rules. Block on command and own your time.
For 30min
Everyday
On weekends
During workhours
From 10 pm to 8 am
For 7 days
All the time
Your phone, your rules. Block on command and own your time.
For 30min
Everyday
On weekends
During workhours
From 10 pm to 8 am
For 7 days
All the time
Why App Blockers Will Help
The Problem Isn’t You. It’s the Environment.
Behavior science is blunt: context wins. According to the Fogg Behavior Model (Stanford), a behavior happens when Motivation, Ability (ease), and a Prompt occur together. If you make an action harder (reduce Ability) or interrupt the Prompt, the behavior often doesn’t happen.
App blockers do exactly this. They insert friction between the impulse (“open TikTok”) and the action (scroll). That small pause is often all you need to regain agency: Do I actually want this right now?
And it’s working. An in-situ workplace field study with knowledge workers found that blocking distracting sites increased focus and productivity.
Why “Friction” Is Better than “Cold Turkey”
Deleting an app is a great reset—but it’s often temporary. The next time you’re bored, stressed, or tired, you re-download, log in, and the loop resumes. Behavior research shows that durable change comes from shaping cues and friction, then repeating the desired pattern until it becomes the new habit. That’s how habits form: context-dependent repetition over many weeks (on average ~66 days, varying widely by person and behavior).
App blockers excel here: they change the context (cues and ease of access), and they help you repeat intentional behavior long enough to make it stick. The point isn’t punishment. It’s a gentle nudge toward what you already want: fewer reflexive checks, more meaningful use.
Let’s Be Honest: App Blockers Aren’t Magic
If you’re hoping for a zero-willpower solution, that doesn’t exist. Blockers are tools, not cures. They won’t write your book, go to the gym for you, or stop you from tapping “Ignore” forever. Success comes from commitment + design. App blockers provide the design. You bring the commitment.
Here’s how to use them properly and get the most out of them.
#1 Decide Your “Why” and Your “When” (2 Minutes)
Write one sentence for each:
Why do you want to cut back? (e.g., “I want 90 quiet minutes for deep work each morning.”)
When are you most vulnerable? (e.g., mornings in bed, late-night doom-scrolling, workday dips at 3pm.)
Clarity makes rules easier to keep.
#2 Pick Your Apps and Websites (3 Minutes)
Start with your top 3 time sinks (e.g., Instagram, TikTok, YouTube). Add any web domains that sneak through via Safari/Chrome (e.g., instagram.com, youtube.com, tiktok.com). Research shows removing cues and easy access is key.
#3 Create Recurring Sessions (Not One-Off Detoxes) (5 Minutes)
Quick wins don't last. Instead, set stable, repeating schedules that match your day. For example:
Work hours (weekdays): 08:30am — 5:30pm → block social + news + video.
Evenings: 9:30pm — 07:00am → block all infinite-scroll apps.
Weekend mornings: optional block until 10:00am to avoid “morning scroll trap.”
In Jomo, create a recurring session for each window (e.g., “Work Focus” and “Sleep Shield”). Keep it consistent; your brain loves patterns.
Keep in mind that you’re completely free to set rules that fit YOU and your own habits. If the rules feel too hard at first, it probably means they’re not well-suited to you (too restrictive, too far from your real routines, etc.). Don’t hesitate to adjust things at the beginning.
#4 Add Friction, Not Punishment
Two small settings can turn a blocker into your coach:
Limited breaks: Allow 2–3 short breaks a day (around 5 minutes each). When you take one, start a timer automatically. The goal isn’t no breaks — it’s intentional ones.
Intention prompt: Before unlocking, ask yourself: “What am I here to do?” (Replying to a message? Uploading something?) This short pause mirrors “implementation intentions” — a proven way to break mindless loops.
In Jomo, set your recurring session to All Day, allow a few limited breaks, and turn on the Intention exercise before each unlock. That small pause taps into behavioral science: interrupting the impulse is often all it takes to stop the habit.
#5 Review Weekly (10 Minutes, Once a Week)
Open your Screen Time or Jomo stats and reflect:
What rule actually saved me the most time?
Where did I burn through my breaks — and why?
Which window felt too strict (maybe add a tiny exception)?
Which one felt too loose (try tightening it by 30 minutes)?
Behavior change isn’t a one-time setup — it’s an ongoing tune-up. Keep adjusting until it fits your real rhythm.
A Setup You Can Steal
🎯 Goal: Cut unintentional social scrolling by 50% in 14 days, without quitting.
Day 1 (Setup, 15–20 minutes)
Select target apps: Instagram, TikTok, YouTube, X/Twitter, Reddit, news apps with infinite feeds.
Create two recurring sessions:
#1. Work Focus (Mon–Fri 08:30am–5:30pm) → Block social media + entertainment + news apps.
#2. Sleep Shield (All days 9:30pm–07:00am) → Block all but essentials apps on your phone.
Configure 3 breaks/day (5 min each), Intention prompt required.
Days 5-7 (Observe)
Notice when you reach for a break — what came right before it? Boredom, stress, fatigue?
Then add a one-tap alternative: a 2-minute stretch, a glass of water, or a short walk.
Week 2 (Lock In)
Keep the same schedules.
If last week felt easy, drop to 2 breaks a day. If you needed them, keep your 3 — consistency beats perfection.
Add a 10-minute Sunday review: celebrate what worked, adjust what didn’t, and head into the new week a little wiser.
After 14 days
You should see noticeable reductions in unplanned time and fewer “where did my hour go?” moments. Keep the system—habits strengthen with consistency.
F.A.Q
Do I Have to Quit Social Media?
Nope. Jomo isn’t about going cold turkey. It’s about intentional use — keeping the good (friends, learning, sharing) and cutting the mindless scroll. You set the windows. You stay in control.
Why Not Just Delete the Apps?
Deleting helps short-term, but most people reinstall when stressed or bored. Jomo gives you steady guardrails you can actually live with — less drama, more consistency.
How Many Breaks Should I Allow?
Start with 5–10 short breaks a day (around 5 minutes each). Add an Intention prompt like “What am I here to do?” If you never use your breaks, reduce them. If you always run out, tighten things up.
What If I Really Need an App for Work or Emergencies?
Don’t block what’s essential — like banking, messaging, or deliveries. You can always edit or pause your rules anytime. Jomo won’t trap you; it’s here to help you cut back on what drains you. And let’s be honest — there are rarely true “emergencies” on Instagram or TikTok.
How Quickly Will I Notice a Difference?
Most people feel clearer within a few days. Real change builds week by week. Review your setup regularly, adjust as you go — progress beats perfection every time.
Why App Blockers Will Help
The Problem Isn’t You. It’s the Environment.
Behavior science is blunt: context wins. According to the Fogg Behavior Model (Stanford), a behavior happens when Motivation, Ability (ease), and a Prompt occur together. If you make an action harder (reduce Ability) or interrupt the Prompt, the behavior often doesn’t happen.
App blockers do exactly this. They insert friction between the impulse (“open TikTok”) and the action (scroll). That small pause is often all you need to regain agency: Do I actually want this right now?
And it’s working. An in-situ workplace field study with knowledge workers found that blocking distracting sites increased focus and productivity.
Why “Friction” Is Better than “Cold Turkey”
Deleting an app is a great reset—but it’s often temporary. The next time you’re bored, stressed, or tired, you re-download, log in, and the loop resumes. Behavior research shows that durable change comes from shaping cues and friction, then repeating the desired pattern until it becomes the new habit. That’s how habits form: context-dependent repetition over many weeks (on average ~66 days, varying widely by person and behavior).
App blockers excel here: they change the context (cues and ease of access), and they help you repeat intentional behavior long enough to make it stick. The point isn’t punishment. It’s a gentle nudge toward what you already want: fewer reflexive checks, more meaningful use.
Let’s Be Honest: App Blockers Aren’t Magic
If you’re hoping for a zero-willpower solution, that doesn’t exist. Blockers are tools, not cures. They won’t write your book, go to the gym for you, or stop you from tapping “Ignore” forever. Success comes from commitment + design. App blockers provide the design. You bring the commitment.
Here’s how to use them properly and get the most out of them.
#1 Decide Your “Why” and Your “When” (2 Minutes)
Write one sentence for each:
Why do you want to cut back? (e.g., “I want 90 quiet minutes for deep work each morning.”)
When are you most vulnerable? (e.g., mornings in bed, late-night doom-scrolling, workday dips at 3pm.)
Clarity makes rules easier to keep.
#2 Pick Your Apps and Websites (3 Minutes)
Start with your top 3 time sinks (e.g., Instagram, TikTok, YouTube). Add any web domains that sneak through via Safari/Chrome (e.g., instagram.com, youtube.com, tiktok.com). Research shows removing cues and easy access is key.
#3 Create Recurring Sessions (Not One-Off Detoxes) (5 Minutes)
Quick wins don't last. Instead, set stable, repeating schedules that match your day. For example:
Work hours (weekdays): 08:30am — 5:30pm → block social + news + video.
Evenings: 9:30pm — 07:00am → block all infinite-scroll apps.
Weekend mornings: optional block until 10:00am to avoid “morning scroll trap.”
In Jomo, create a recurring session for each window (e.g., “Work Focus” and “Sleep Shield”). Keep it consistent; your brain loves patterns.
Keep in mind that you’re completely free to set rules that fit YOU and your own habits. If the rules feel too hard at first, it probably means they’re not well-suited to you (too restrictive, too far from your real routines, etc.). Don’t hesitate to adjust things at the beginning.
#4 Add Friction, Not Punishment
Two small settings can turn a blocker into your coach:
Limited breaks: Allow 2–3 short breaks a day (around 5 minutes each). When you take one, start a timer automatically. The goal isn’t no breaks — it’s intentional ones.
Intention prompt: Before unlocking, ask yourself: “What am I here to do?” (Replying to a message? Uploading something?) This short pause mirrors “implementation intentions” — a proven way to break mindless loops.
In Jomo, set your recurring session to All Day, allow a few limited breaks, and turn on the Intention exercise before each unlock. That small pause taps into behavioral science: interrupting the impulse is often all it takes to stop the habit.
#5 Review Weekly (10 Minutes, Once a Week)
Open your Screen Time or Jomo stats and reflect:
What rule actually saved me the most time?
Where did I burn through my breaks — and why?
Which window felt too strict (maybe add a tiny exception)?
Which one felt too loose (try tightening it by 30 minutes)?
Behavior change isn’t a one-time setup — it’s an ongoing tune-up. Keep adjusting until it fits your real rhythm.
A Setup You Can Steal
🎯 Goal: Cut unintentional social scrolling by 50% in 14 days, without quitting.
Day 1 (Setup, 15–20 minutes)
Select target apps: Instagram, TikTok, YouTube, X/Twitter, Reddit, news apps with infinite feeds.
Create two recurring sessions:
#1. Work Focus (Mon–Fri 08:30am–5:30pm) → Block social media + entertainment + news apps.
#2. Sleep Shield (All days 9:30pm–07:00am) → Block all but essentials apps on your phone.
Configure 3 breaks/day (5 min each), Intention prompt required.
Days 5-7 (Observe)
Notice when you reach for a break — what came right before it? Boredom, stress, fatigue?
Then add a one-tap alternative: a 2-minute stretch, a glass of water, or a short walk.
Week 2 (Lock In)
Keep the same schedules.
If last week felt easy, drop to 2 breaks a day. If you needed them, keep your 3 — consistency beats perfection.
Add a 10-minute Sunday review: celebrate what worked, adjust what didn’t, and head into the new week a little wiser.
After 14 days
You should see noticeable reductions in unplanned time and fewer “where did my hour go?” moments. Keep the system—habits strengthen with consistency.
F.A.Q
Do I Have to Quit Social Media?
Nope. Jomo isn’t about going cold turkey. It’s about intentional use — keeping the good (friends, learning, sharing) and cutting the mindless scroll. You set the windows. You stay in control.
Why Not Just Delete the Apps?
Deleting helps short-term, but most people reinstall when stressed or bored. Jomo gives you steady guardrails you can actually live with — less drama, more consistency.
How Many Breaks Should I Allow?
Start with 5–10 short breaks a day (around 5 minutes each). Add an Intention prompt like “What am I here to do?” If you never use your breaks, reduce them. If you always run out, tighten things up.
What If I Really Need an App for Work or Emergencies?
Don’t block what’s essential — like banking, messaging, or deliveries. You can always edit or pause your rules anytime. Jomo won’t trap you; it’s here to help you cut back on what drains you. And let’s be honest — there are rarely true “emergencies” on Instagram or TikTok.
How Quickly Will I Notice a Difference?
Most people feel clearer within a few days. Real change builds week by week. Review your setup regularly, adjust as you go — progress beats perfection every time.
Why App Blockers Will Help
The Problem Isn’t You. It’s the Environment.
Behavior science is blunt: context wins. According to the Fogg Behavior Model (Stanford), a behavior happens when Motivation, Ability (ease), and a Prompt occur together. If you make an action harder (reduce Ability) or interrupt the Prompt, the behavior often doesn’t happen.
App blockers do exactly this. They insert friction between the impulse (“open TikTok”) and the action (scroll). That small pause is often all you need to regain agency: Do I actually want this right now?
And it’s working. An in-situ workplace field study with knowledge workers found that blocking distracting sites increased focus and productivity.
Why “Friction” Is Better than “Cold Turkey”
Deleting an app is a great reset—but it’s often temporary. The next time you’re bored, stressed, or tired, you re-download, log in, and the loop resumes. Behavior research shows that durable change comes from shaping cues and friction, then repeating the desired pattern until it becomes the new habit. That’s how habits form: context-dependent repetition over many weeks (on average ~66 days, varying widely by person and behavior).
App blockers excel here: they change the context (cues and ease of access), and they help you repeat intentional behavior long enough to make it stick. The point isn’t punishment. It’s a gentle nudge toward what you already want: fewer reflexive checks, more meaningful use.
Let’s Be Honest: App Blockers Aren’t Magic
If you’re hoping for a zero-willpower solution, that doesn’t exist. Blockers are tools, not cures. They won’t write your book, go to the gym for you, or stop you from tapping “Ignore” forever. Success comes from commitment + design. App blockers provide the design. You bring the commitment.
Here’s how to use them properly and get the most out of them.
#1 Decide Your “Why” and Your “When” (2 Minutes)
Write one sentence for each:
Why do you want to cut back? (e.g., “I want 90 quiet minutes for deep work each morning.”)
When are you most vulnerable? (e.g., mornings in bed, late-night doom-scrolling, workday dips at 3pm.)
Clarity makes rules easier to keep.
#2 Pick Your Apps and Websites (3 Minutes)
Start with your top 3 time sinks (e.g., Instagram, TikTok, YouTube). Add any web domains that sneak through via Safari/Chrome (e.g., instagram.com, youtube.com, tiktok.com). Research shows removing cues and easy access is key.
#3 Create Recurring Sessions (Not One-Off Detoxes) (5 Minutes)
Quick wins don't last. Instead, set stable, repeating schedules that match your day. For example:
Work hours (weekdays): 08:30am — 5:30pm → block social + news + video.
Evenings: 9:30pm — 07:00am → block all infinite-scroll apps.
Weekend mornings: optional block until 10:00am to avoid “morning scroll trap.”
In Jomo, create a recurring session for each window (e.g., “Work Focus” and “Sleep Shield”). Keep it consistent; your brain loves patterns.
Keep in mind that you’re completely free to set rules that fit YOU and your own habits. If the rules feel too hard at first, it probably means they’re not well-suited to you (too restrictive, too far from your real routines, etc.). Don’t hesitate to adjust things at the beginning.
#4 Add Friction, Not Punishment
Two small settings can turn a blocker into your coach:
Limited breaks: Allow 2–3 short breaks a day (around 5 minutes each). When you take one, start a timer automatically. The goal isn’t no breaks — it’s intentional ones.
Intention prompt: Before unlocking, ask yourself: “What am I here to do?” (Replying to a message? Uploading something?) This short pause mirrors “implementation intentions” — a proven way to break mindless loops.
In Jomo, set your recurring session to All Day, allow a few limited breaks, and turn on the Intention exercise before each unlock. That small pause taps into behavioral science: interrupting the impulse is often all it takes to stop the habit.
#5 Review Weekly (10 Minutes, Once a Week)
Open your Screen Time or Jomo stats and reflect:
What rule actually saved me the most time?
Where did I burn through my breaks — and why?
Which window felt too strict (maybe add a tiny exception)?
Which one felt too loose (try tightening it by 30 minutes)?
Behavior change isn’t a one-time setup — it’s an ongoing tune-up. Keep adjusting until it fits your real rhythm.
A Setup You Can Steal
🎯 Goal: Cut unintentional social scrolling by 50% in 14 days, without quitting.
Day 1 (Setup, 15–20 minutes)
Select target apps: Instagram, TikTok, YouTube, X/Twitter, Reddit, news apps with infinite feeds.
Create two recurring sessions:
#1. Work Focus (Mon–Fri 08:30am–5:30pm) → Block social media + entertainment + news apps.
#2. Sleep Shield (All days 9:30pm–07:00am) → Block all but essentials apps on your phone.
Configure 3 breaks/day (5 min each), Intention prompt required.
Days 5-7 (Observe)
Notice when you reach for a break — what came right before it? Boredom, stress, fatigue?
Then add a one-tap alternative: a 2-minute stretch, a glass of water, or a short walk.
Week 2 (Lock In)
Keep the same schedules.
If last week felt easy, drop to 2 breaks a day. If you needed them, keep your 3 — consistency beats perfection.
Add a 10-minute Sunday review: celebrate what worked, adjust what didn’t, and head into the new week a little wiser.
After 14 days
You should see noticeable reductions in unplanned time and fewer “where did my hour go?” moments. Keep the system—habits strengthen with consistency.
F.A.Q
Do I Have to Quit Social Media?
Nope. Jomo isn’t about going cold turkey. It’s about intentional use — keeping the good (friends, learning, sharing) and cutting the mindless scroll. You set the windows. You stay in control.
Why Not Just Delete the Apps?
Deleting helps short-term, but most people reinstall when stressed or bored. Jomo gives you steady guardrails you can actually live with — less drama, more consistency.
How Many Breaks Should I Allow?
Start with 5–10 short breaks a day (around 5 minutes each). Add an Intention prompt like “What am I here to do?” If you never use your breaks, reduce them. If you always run out, tighten things up.
What If I Really Need an App for Work or Emergencies?
Don’t block what’s essential — like banking, messaging, or deliveries. You can always edit or pause your rules anytime. Jomo won’t trap you; it’s here to help you cut back on what drains you. And let’s be honest — there are rarely true “emergencies” on Instagram or TikTok.
How Quickly Will I Notice a Difference?
Most people feel clearer within a few days. Real change builds week by week. Review your setup regularly, adjust as you go — progress beats perfection every time.
Credits
Screenshots by Jomo. Photographies by Unsplash.
Continue reading
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The Joy Of Missing Out
Crafted in Europe
All rights reserved to Jomo SAS, 2025
The Joy Of Missing Out
Crafted in Europe
All rights reserved to Jomo SAS, 2025
The Joy Of Missing Out
Crafted in Europe
All rights reserved to Jomo SAS, 2025