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Feb 26, 2024

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4 min read

What Is App Tracking Transparency on iOS?

What Is App Tracking Transparency on iOS?

Understand the impact of App Tracking Transparency on iOS and how it reshapes data privacy, security, and user control.

β€œDo you allow THIS APP to track your activities in other companies' apps and on websites?” β€” Accept or Refuse, but what are they talking about?

You might have missed the news, but since 2023, on your iPhone, applications must now be transparent about the data they collect β€” for advertising purposes, while you use their services. The goal? To give you more control over your data, especially regarding its use for marketing purposes.

In this article, we explain how it works and, more importantly, share our top tips for navigating safely!

App Tracking Transparency, What’s That?

App Tracking Transparency" (ATT) is a feature introduced by Apple for iOS devices. It gives users more control over how apps track their data across other apps and websites. In essence, when an application seeks to track your activities for targeted advertising, it is now obligated to seek your explicit permission. This is facilitated through a pop-up notification, wherein users can decide whether to allow or deny tracking for each app individually. This feature places the authority over data tracking directly into the hands of users, amplifying their control and reinforcing privacy measures.

The implementation of App Tracking Transparency marks a watershed moment in the relationship between users and applications. With the prevalence of targeted advertising, users are often bombarded with personalized content based on their online activities. ATT, however, disrupts this norm, empowering users to make informed choices about the extent to which their data is utilized for marketing purposes.

Don’t worry, TikTok will always be around

But your

won't wait.

Better Screen Time

Made simple. See by yourself.

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πŸ”’

⌨️

🌿

🌿

πŸŒ™

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Don’t worry, TikTok will always be around

But your

won't wait.

Better Screen Time

Made simple. See by yourself.

⚑️

πŸ’œ

πŸ”’

⌨️

🌿

🌿

πŸŒ™

✨

Don’t worry, TikTok will always be around

But your

won't wait.

Better Screen Time

All made simple. See by yourself.

⚑️

πŸ’œ

πŸ”’

⌨️

🌿

🌿

πŸŒ™

✨

Don’t worry, TikTok will always be around

But your

won't wait.

Better Screen Time

All made simple. See by yourself.

5 Tips to Get the Most Out of App Tracking Transparency

Now that we comprehend the essence of App Tracking Transparency, let's get practical! Here are some tips to get the most out of ATT:

🧐 Understand the Scope of Tracking

Before granting or denying permission, take the time to understand the specific data that an app intends to track. Being aware of the information at stake allows you to make informed decisions tailored to your privacy preferences.

πŸ”Ž Review App Privacy Labels

Apple now requires developers to provide detailed privacy labels outlining the data they collect. Utilize this information by thoroughly reviewing app privacy labels before deciding to allow or deny tracking. This transparency empowers users to make choices aligned with their privacy concerns. You can discover all datas they will collect on the app’s App Store page.

πŸ”„ Explore Alternative Apps

Consider exploring alternative applications that prioritize user privacy and have robust data protection measures in place. The App Store offers a diverse array of options, allowing you to choose apps that align with your values and privacy expectations.

πŸ†• Stay Informed About Updates

Technology is dynamic, and so are privacy regulations. Stay informed about updates and changes in the App Tracking Transparency landscape to adapt your privacy settings accordingly. This proactive approach ensures that you are always in control of your digital footprint.

❗️ Review App Permissions

Take a proactive approach by regularly reviewing and reassessing the permissions granted to each app. Dive into your device settings to explore the specific tracking requests from various applications. This practice ensures that your privacy preferences align with your current comfort levels.

πŸ”’ Limit Your Time on Certain Apps

Because we understand that the more time spent on these platforms, the more data they collect, it becomes essential to limit our usage. But setting restrictions is not always easy. Don’t worry, we're here to help you! Download the Jomo app for free from the App Store β€” available on iPhone and Mac.

With Jomo, you can block the apps of your choice by default and decide to unblock them only when YOU decide. Specify why and for how long you want to use them, and once the designated time expires, they are blocked again.


App Tracking Transparency stands as a powerful tool of user empowerment and privacy. By understanding the purpose of this feature and implementing our concrete tips, you can now regain control of your data β€” such as your time!

πŸ”— Apple
βœ‹ Illustrations by Jomo ; Photography Unsplash